A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
Authorities have called it as among the biggest deceptions of its nature in the UK.
A total of 14 individuals have been convicted for their role in a multi-million pound conspiracy to swindle more than 3,500 vacation property holders.
The targets were keen to get out of age-old vacation property deals and sought out assistance.
A large number were in the age range of 60 and 80. More than 500 of them surrendered over £10,000, and a single victim handed over more than £80,000.
Those victimized were faced high-pressure consultations lasting up to six hours. They were out of money, possessing valueless fake "points" and still locked into costly timeshare contracts they often use.
The firm at the core of the fraud was the organization in question. They collected clients' cash to finance the owners' lavish lifestyle of prestigious schooling, millionaire mansions and personal aircraft.
The individual at the head of the company, Mark Rowe, was given a seven and a half year prison term in January for conspiracy to defraud.
Recently, his wife Nicola was part of the concluding cases to learn their fate.
She was handed a 24-month suspended jail sentence at Southwark Crown Court after pleading guilty to financial crime.
The outcome represents a extended wait and marks a major victory for the people who spoke out, the law enforcement and the Crown.
The initial awareness of the company emerged during the mid-2016. The role involved in the research department of a broadcasting service, making investigative programmes.
A colleague mentioned that his parent had taken over the rights of a timeshare apartment in the Spanish coast and, after decades of vacations, had started seeking to terminate the deal.
It should be noted how popular timeshares had become with UK travelers in the last decades of the 20th century.
Timeshares allowed individuals to use the identical property every year, or swap their vacation periods with additional holders who had properties in alternative destinations. Approximately 600,000 vacation seekers seized that chance.
The first timeshare rush was accompanied by a lot of accounts about unscrupulous sellers fraudulently marketing investments. They became a staple on consumer TV programmes.
The typical holiday ownership agreement locked buyers for many years.
At that time, those investors who had experienced their assigned property in the sunshine for decades were ageing, and many were attempting to end their association to their timeshares.
Some had declining mobility and were unable to visit their units. Some just believed they'd enjoyed sufficient use from them. And others had passed away, in numerous instances leaving their heirs to assume the contracts - plus their yearly fees and upkeep costs.
It was at this point the family member had found herself. She browsed the internet for answers and came across the company, a business whose digital platform claimed to terminate her agreement.
But, having made a payment and scheduled a consultation with them, her relatives had doubts.
Further research uncovered hundreds of people claiming they had paid money and received no benefit in return. Actually, they had suffered financially. Significant sums.
Our team began investigating what was going on. It quickly became clear that there were some shady characters active in the timeshare resale sector.
A legal professional had many grievance cases preparing to take action against SMT.
Reporters contacted clients who had used the firm and they all told the same story. They thought the firm would purchase their timeshare away from them but when they attended a meeting (for which they paid up front) they were informed there was no potential buyers.
Instead, they were persuaded - actually compelled - to invest additional funds acquiring "the firm's incentive scheme", named after the business's umbrella group, Monster Travel.
What exactly these were was rather ambiguous. They appeared to be a form of credit, providing discount travel and benefits and retail offers.
And they were apparently "transferable with additional holders, at a future date.
Committing funds up front now would produce an future return that would pay for SMT's fees and result in the investor ahead financially, freed at last from their burdensome agreement.
An unrealistic promise? Well, yes.
Assuming these reports were true, this was a large-scale fraud.
This is known as a "bait-and-switch."
An operator - here the organization - "lures the customer by advertising a defined offering only to then state it cannot be provided, directing the client to a different, lower-quality product or service.
That's illegal. Possessing all the accounts we had assembled, we made the case to covertly record one of the firm's consultations.
The process requires time, effort, and strong justifications for why this is the exclusive approach to gather the data necessary to demonstrate illegal activity.
With approval secured, our limited crew set up a meeting with one of the firm's agents in Stratford-Upon-Avon.
Acting as a ordinary individual hoping to help his mother free from her timeshare contract|holiday ownership agreement
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.