A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
Amanda Preisinger feels anxious about her daughter’s impending 13th birthday celebration. It’s not due to the typical causes related to a house full of clamorous preteen kids, but since it’s the first time she will debut her recently altered face to friends and extended family. “Clearly I’m going to tell everyone as they arrive, ‘Just so you know, this is not how I look,’” states the thirty-year-old real estate agent from Southern Florida.
How she looks is, admittedly, a little startling – her face swollen and unnaturally tightened, as though held together by industrial-grade tape. Her new – and she’s keen to stress, temporary – appearance is the outcome of six aesthetic surgeries, such as an minimally invasive facelift, conducted by a doctor in Istanbul, Turkey, the previous month. “My spouse became emotional when he viewed me for the initial time because I wasn’t able to even unseal my eyes. That’s how swollen I was,” she explains to me via video call from her home. “I had to tell him: ‘Babe, I’m fine, I’m not hurting. I just appear as if someone attacked me.’”
According to cosmetic specialists, Preisinger is one of a rising count of individuals choosing to have a facelift in their twenties and thirties – significantly before a ten years prior to typical surgeons’ usual candidate age of 40 to 60. (Although most surgeons are keen to emphasise the professional guideline of: “We treat genetics, not years.”) “I have 28-year-olds requesting facial lifts,” states based in London aesthetic plastic surgeon Georgios Orfaniotis, a former NHS consultant who specialises in the facial area. “It’s a major surgery, and I’m a somewhat worried when I see people choosing it as a lifestyle choice.”
A rhytidectomy, also known as a facelift, lifts the ligaments in the face that begin to droop as we grow older. “Human faces are built a bit like onion layers,” says based in Kent face specialist Marc Pacifico. “Dermis and adipose on the surface, then a stratum of connective tissue known as the superficial musculoaponeurotic system. Consider the SMAS as the structural foundation of the face. And that’s what ages us; that’s what becomes lax and drags the dermis downward with it.”
You risk performing surgery on individuals that have deeper issues. It’s not a practice for an ethical plastic surgeon to pursue
Once the preserve of affluent seniors, “filler fatigue” – when overuse of dermal fillers stretches the face and causes looseness in the skin – combined with the common adoption of weight-loss drugs, low-cost medical tourism, and the advancement of new, celebrity-endorsed operative methods are driving a different type of customer towards this major operation. Reports show an eight percent rise in facial lifts over the last year in the UK; while a survey revealed that the percentage of youthful candidates is growing, with one-third of procedures now performed on individuals aged 35-55.
“Patients are now requesting to appear as the best version of themselves and naturally the methods are evolving,” comments Orfaniotis. Currently, the trending procedure is the comprehensive facial lift, a method evangelised by figures including Kardashian matriarch Kris Jenner, to style creator Marc Jacobs.
While a conventional facelift entails elevating the SMAS, the deep plane facelift loosens the underlying structures underneath, enabling surgeons to restructure the face by repositioning the deeper tissue, and preventing the tight, stretched look sometimes wrought by older methods. “We’re not putting tension on the skin because we’re going below, to the underlying structures,” says prestigious London cosmetic doctor Rajiv Grover, who specialises in the deep plane technique. “It is the underlying layers that is adjusted. The skin comes with it as a secondary element.” Lifting the entire soft tissue layer as a single unit results in a more natural-looking and more durable outcome. It additionally implies that the procedure is no longer being used for the primary goal of youth preservation – or revitalization, as the cosmetic field terms it – but for “enhancement” and contouring, too. “We’re getting many inquiries from clients aged 28 to 35 for this purpose,” notes Grover.
Preisinger had never planned on getting a facial lift – at least not at the thirty years old. But long-term using injectable gels in an attempt at “symmetry correction” implied that by the time she reached her late 20s, she was “damaged”. “I didn’t undergo this because I wanted to look youthful,” she says. “I did it because the injectable harmed my face. I regret ever done it. If I didn’t have the injectable, I don’t believe I would be in this situation right now.”
If dermal fillers completely disappear has historically been a point of contention in the aesthetics industry. “Research have indicated that not only do they rarely completely dissolve,” says Grover, “but they move and can obstruct lymphatic channels. A contributing factor to what we term ‘pillow face’ is also the fact that to some extent, the face becomes somewhat fluid-filled because its ability to drain lymphatic fluid has been reduced.” Though research into the topic is early-stage, warnings on dermal fillers’ possible effects on the body’s drainage have been issued, and additional studies initiated. One highly regarded facial plastic surgeon, commenting on the condition of anonymity, says he would never use fillers in a patient because of the dangers they pose. “A lot of doctors don’t want to discussing this, because the manufacturers who make injectables can be pretty aggressive.” He’s been told accounts, he says, of plastic surgeons facing court orders after expressing worries.
For Preisinger, once she started using injectables, she believed she had to keep adding more – particularly when it started to migrate to other parts of her face. She was just 28 when a local plastic surgeon in the state proposed that a face and neck lift might be what she required to exit the cycle of treatments. After 24 months, she ended up choosing between a list of suggested accommodations in the city, sent to her by the clinic assistant at her doctor’s clinic.
Originally, Preisinger had planned for an upper and lower blepharoplasty – better known as blepharoplasty – but her doctor recommended that a facelift was the right solution for the laxity she was finding in her face. She arranged a brow lift, a mid-facelift and a jawline surgery. The eve of her surgery, one day after she’d arrived alone in Turkey, she opted to include a mouth enhancement. “Subsequently the surgeon said, ‘We’re going to lift the lower eyelid puffiness.’ He added, ‘I think if we remove some cheek fat, it will sculpt your face.’ So I ended up including additional surgeries,” she recalls. She spent $22,000 (£16,500) for the half-day operation, including a three-day|
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.