A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
Sometimes she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.
A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.
She is an extrovert, she feels the need to record everything constantly. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.
She's not quite an online personality yet, but she is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while dining, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or be captured mid-bite. It’s uncomfortable.
She also anticipates that I will to film her at inconvenient times. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her make content.
I appreciate that Marielle has supported me with my design career, but I don’t want our connection to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.
She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or shared for an audience. I am not a accessory for her online persona.
I hope Beth to see that the content we make together can get us a foot in the door.
I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.
I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on social platforms who execute that style of informal, self-made content creation.
Content creation is my interpretation of engaging with life: observing the details, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uneasy. Taking her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not leverage, it's simply being pragmatic.
I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we make together can get us: an opening. I know not all people likes being filmed, but often unplanned moments is what makes material authentic. Appearing on video from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.
I don’t expect anyone to be my private videographer, but friends support one another in minor capacities. My assumption was filming a clip here or there would be fun for her. Creativity flourishes in collaboration, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.
I value our friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like asking before recording, and avoiding shots that might make her self-conscious.
This is not about power, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.
Is it right for her to stop recording herself and her friend when they are out together?
Nothing is more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25
If you’re doing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to honor her friend's privacy.
Another reader, 26
She may enjoy producing videos and displaying her life publicly, but it isn't for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27
It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53
She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71
In an online poll: is Marielle over-exposing their friendship?
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.