A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
Just over a seven days before the NYC mayor's race on 4 November, approximately 13,000 supporters poured into Forest Hills stadium for the “NYC Not For Sale” rally, headlined by Congresswoman AOC, Senator Sanders and the Democratic mayoral candidate Zohran Mamdani.
The iconic outdoor stadium was completely sold out. New Yorkers of diverse ages and origins came together, but it was the Gen Z crowd that seemed to energize the event.
Many viewed the rally as more than just a rally. It was a moment of unity, discontent and optimism all at once. For one attendee, 23, of Queens, the motivation to attend was simple: “I’m here because the government sucks, to be honest with you … and I feel like we should make a change as a country, and NYC is definitely the place to start.”
For Spencer, 29, who lives in the neighborhood, the vibe of the event reflected something he hasn’t felt in local politics in a long time. “It’s thrilling that someone who actually might make a difference is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the right moment?”
Another Forest Hills resident, a supporter, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this movement. We even went out to vote earlier today because we were preparing to be psyched for everything that he’s for.”
The variety of the crowd reflected the city itself. Longtime residents, recent arrivals, young professionals and retirees all were in attendance. For an attendee, 68, from Astoria, it was his first rally of the campaign. “I’m here because, well, I want to hear what they have to say, and there’s no other viable candidates, in my opinion,” he said.
For Mitch, the primary concerns facing NYC right now are “public security, the trains being safe, and affordability”, adding that while he’s doubtful about whether Mamdani can deliver on all his promises, he’s receptive. “I don’t know who’s going to pay for all this stuff he wants done … but I’m going in open-minded, and just hoping somebody is proposing some alternatives.”
Another attendee, 30, also from the neighborhood, said their main concerns were defending LGBTQ+ equality and tackling the city’s housing and cost issues. “I think the assemblyman is doing a excellent work of focusing on everything I’m worried by,” they said.
A supporter, 30, echoed that sentiment, commending Mamdani’s authenticity: “I feel like Mamdani is very genuine in his responses in a way that isn’t common in most politicians. He’s a little less lip service-y than usual.”
The candidate had a clear message he was aiming to communicate at the rally; inclusion is NYC’s greatest asset. At one point, he had a Jewish leader, a reverend, and an imam all on stage together in support of his campaign. The city’s comptroller, a former candidate in this election, also came out to support Mamdani.
The senator received the loudest applause of the evening, matched by only Mamdani himself. Sanders spoke of the importance of electing Mamdani to the position of mayor not only for the sake of making the city more affordable, but also as a means to make a statement to Trump and the billionaires he has in his orbit.
“Everyday citizens get a single ballot,” he said. “Meanwhile, the ultra-rich get the opportunity to spend as much as they want to choose the candidates they want. That is the backdrop in which this race is occurring.”
New York governor the governor was the only presenter met with divided reactions, with the crowd frequently breaking into chants to enthusiastically shout “Tax the rich!” The candidate came out at the end of her speech to, quite literally, hold her hand, as if to demonstrate the supporters the importance of her appearance and backing.
It was a stark difference to Congresswoman AOC, who spoke just after the governor and was met with the audience calling out for her.
When it came time for Mamdani himself to take the stage, the audience had been more than adequately energized. As with the mayoral debate days earlier, he did not hesitate at criticizing Andrew Cuomo.
“Let our words ring so loud that Cuomo can hear them tonight in his expensive rental,” the Democratic candidate said. “Let them be so loud that he can hear them even if he’s in the suburbs tonight.”
But he did not focus excessively on Cuomo, instead dedicating the latter half of his speech to thanking the coalition who had supported him for the past several months and helped with his record-breaking campaign.
Perhaps the most evocative moment came towards the end, when he asked attendees who had volunteered and canvassed for his campaign to turn on their lights. The arena immediately lit up in a multitude of bright phone lights, innumerable.
“Our work has only just begun. On November 4 we set ourselves free,” the candidate said in his final remarks.
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.