A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
The performer enters the digital interview and right away launches into an excuse. “Apologies for the delay!” she exclaims, sounding truly regretful. She is only a couple of minutes late, she needs to clarify. “My phone conversations always run long.” “Previous discussions went over, and I realized I talk too much!” Thankfully, in this context, that’s precisely what one hopes to hear. Besides, it’s quite expected. Anyone familiar with her fearlessly LGBTQ+ and brash film Bottoms—which she penned with the director and starred in with her friend Ayo Edebiri—would understand that she holds a lot to discuss, ranging from about gender, sex, or the pros of creating a teen fight club. Plus, by the end her latest eight-part show titled I Love LA, viewers realize that she carries even more thoughts regarding the struggles of modern youth (At 30, Sennott represents an honorary member for this generation, a tale-end millennial skilled for bridging different age groups).
Parallels to Lena Dunham’s Girls naturally arise and Sennott readily acknowledges enthusiastic, naming it in addition to Sex and the City, Insecure and Atlanta as influences for her series, which follows the struggles of a social media star played by Odessa A’Zion and ally who is also new talent manager portrayed by Sennott. However, the biggest influence on the moodboard went to the popular sitcom, that show about an emerging celebrity making his way in a corrupt LA scene (choice quote: “happiness eludes everyone but failures in this city”). She began viewing it throughout the pandemic, became “obsessed”, and resolved to add a fresh perspective on it “targeting women and LGBTQ+ viewers”.
“I sought to highlight online platforms as the new industry, since my professional journey launched there,” she says. The inspiration for I Love LA originated—to some extent—from her own, initially rocky, relocation to Los Angeles and from her astrological phase, a frequently discussed occurrence for enthusiasts. That period marked an era that involved her grasp major insights, in her career and personally. “My twenties began with constant public emotional outbursts and disorganization,” she says. “After relocating to Los Angeles in my mid-twenties, I found stability, only for things to crumble. “The struggles felt almost mythic in scale…”
Raised in Connecticut, Sennott began creating and acting comedy while pursuing performance at NYU’s Tisch. “Despite trying every conventional route, I couldn’t find my footing,” she says. “Auditions for university comedy troupes led to universal rejection. “None of the university plays cast me either.” And I just felt like, what am I doing here?”
Sennott took matters into her own hands, performing at live shows with Ayo and posting uproarious (and distinctly) weird skits online. A particular video, Baby Cult, depicted a group of women intensely drawn to motherhood; a different one envisioned working at the brand Hollister as like being trapped in a horror film. Interestingly, she connected with Seligman through NYU’s movie community and ended up starring in her first film, Shiva Baby, a tense comedy set at a Jewish wake with hints of Uncut Gems. The big theme of her path, she says, has been people her own age giving her a shot, rather than the industry at large. So the old guard wasn’t helpful? “They were not involved”, she emphasizes, stating with a laugh: “They don’t want us to win.”
Individuals who had doubts regarding her earlier will surely be feeling foolish now. In what she calls a “incredibly circular” turn of events, she has created an ideal role. In 2019 she posted a clip named “it’s LA” on the internet, in which she parodied movie previews (“I’m addicted to drugs – we all are”). Now, she’s the co-showrunner (with the co-writer) of a show about LA residents managing the perks of digital stardom (such as socializing at a celebrity’s house) with its pitfalls (your friend being labeled as being a substance-abusing thief, and potentially becoming a unreliable pariah). One might easy to make a series about internet celebrity that was overly aspirational—or, even less favorable, one that belittled at its subjects. This show avoids both, creating a representation of privileged millennial living that’s candid about the chaos and the glamour.
“There have been a lot of shows that depict young people and their relationship to the internet in this very condescending, hateful way,” she observes. “I think that young people have been through a lot – I’m mostly thinking of people younger than me, like my little sister, who went to college during Covid, so she had to come home, or my other sister who was doing school online.”|“The younger generation has faced significant
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.