A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
In a postwar estate known as ‘The Nunny’, inhabitants live in properties only several yards from their wealthier neighbours in the adjacent Scartho. A 1.8-metre-high barricade literally divides the two communities in the town of Grimsby, blocking off roads and walkways that once connected them.
“It’s the posh-poor divide,” remarked a resident, 37. “It’s been like this for as long as I’ve known. I doubt they’ll bring it down because I suspect they’ll want to mix with us.”
Analysis of official statistics shows the extent of disparity can run, sometimes over little more than a few metres of asphalt, a hedge row or a wall. Years of budget cuts and lack of funding mean a majority of local authorities now have a locality classified as one of the most deprived in the nation.
The geographical widening of poverty has coincided with a sharp rise in the number of places where deprived and well-off people end up living side by side. Just a few years ago, just 65 of the poorest neighbourhoods bordered one of the least deprived. That figure rose to 119 in the latest data.
In Grimsby, the divide is the biggest in the UK and painfully obvious. The wall transcends being just a symbolic division; it causes very real difficulties for daily routines.
“You try to maintain a well-kept home and garden, and then you reside facing that,” noted one resident, gesturing towards the corroded metal wall.
Within Centre4, staff emphasise that need does not recognise addresses. “Where you live doesn’t necessarily indicate your level of challenge,” said director a community leader.
Regardless of being placed in the most deprived 10% for income, employment, education, health and crime, Nunsthorpe retains a fierce loyalty and feeling of togetherness among its residents. By contrast, Scartho ranks among the most prosperous 10% nationally.
This pattern is repeated across the country. The Stanhope estate in Ashford, Kent, a mid-century housing development, is in the most disadvantaged tenth of neighbourhoods in the country. It is closely bordered by large houses built in the early 2000s that sit in the top 10% for employment and living environment.
“They might have bigger houses, but here there’s a stronger community,” commented a long-term resident, 63. “It’s likely a lot of people in the new builds never even talk to each other.”
The financial divide is clear: an typical three-bedroom house costs about £275,000 on the Stanhope estate, while across the divide comparable properties fetch about £410,000.
Residents speak of a tangible feeling of being overlooked. “This part of the community is neglected,” said resident Susan Riley-Nevers. “Over here our facilities have slowly been taken away, and most of the community problems here are related to financial hardship.”
The increase in these ‘deprivation divides’ paints a picture of an increasingly divided England, where prosperity and deprivation are often uncomfortably in close proximity.
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.