A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.
This is Black History Month in the UK, and it feels like it’s time for a re-evaluation. Over the years, an celebration that was initiated as a celebration and reminder of history, culture and the connections between international African diaspora communities, has adopted a corporate feel, growing to encompass functions where individuals of African heritage are paid to talk to Caucasian groups about “unconscious bias” and “allyship”. The demonstrations for racial justice in the 2020s generated a rise in the enterprise of showcasing anti-racist commitment. But even that moment has passed. The tide has peaked, resulting in a somewhat empty inheritance of what raising awareness is for.
First commemorated in the United States and Canada, Black History Month was created in 1962 as “Negro History Week” by African American historian Carter G. Woodson with multiple days of celebration and reflection in the February's second week. Black History Month developed from this movement and was officially launched in 1970. Today it is observed not only in the US and Canada in the second month, but also in October in the Britain, Germany, Éire and the Holland.
The observance has evolved since those days, focusing less on the accounts of colonial slavery and civil rights battles, and greater focus on influential individuals of color in government, the arts, and social movements, and widely honoring the impact Black people have made to influence the nation. It is in educational institutions where Black History Month is most commonly celebrated, with talks and cultural events. But the way the celebration is commemorated is a indication of the contemporary political context. How it develops is a instructive case in how appropriation leads to dismantling: the transformation of Black History Month has hindered the purpose of it, which is to confront systemic and institutional racism.
Few things illustrate how critical it is to reconsider Black History Month better than the particular moment in which it falls this year. In the Britain, a resurgent right in the guise of the Reform party is top in opinion ratings. In the warmer months we observed the biggest extreme right demonstration in British history. Kemi Badenoch, the African descendant in charge of the Conservative party, is a strong critic of anti-racism activism, and we are in a position where a elected representative feels empowered to say that “not seeing any white faces” in specific city neighborhoods is a reason for concern. Simultaneously, far-right parties are expanding in Europe as a entirety.
In the United States, a significant offensive against inclusion programs and preferential policies has been carried, frequently with success, to the supreme judicial bodies of the state. A drive to erase African American heritage and legacy from the archives is in progress. One of the former president's initial presidential directives focused on the institution dedicated to Black heritage, and the renowned cultural organization, accusing them of a organized and extensive campaign to rewrite our Nation’s history” by depicting the United States “as fundamentally prejudiced”.
Given these circumstances, the month represents how insufficiently it can be influential if it is confined to either dutiful corporate observances, or stripped of political content commemorations of historical achievements, rather than challenging the conditions of the current era. It also reveals how its short period means that it is disconnected from the broader ongoing work that is required. An academic expert, a professor at an educational institution, expressed it perfectly when she raised concerns about the fleeting superficial actions of the celebration. “The problem with taking a tokenistic approach”, she stated, “is that it typically leads to that Black History Month turns into a fleeting performance rather than a driver of transformation.”
Establishing how to adapt, revise and extend actions for fair treatment and appreciation in such moments of dejection and worry is a treacherous thing. There is a inclination to just eliminate observances such as Black History Month entirely, assuming they are no longer suitable, or are vestiges of an time that has not worked.
Yet, in spite of all this, Black History Month, and in fact the whole broad system and heritage of racial movements – local anti-racism groups, DEI programs, and yes, even those talks to businesses – represent an infrastructure that a lot of work has been invested in. It is there not just to decay as the political landscape shifts (and in fact, declines), but to be a vital organism.
So what would a contemporary active Black History Month seem? To begin with, it would be more than a single focused period: something that is distributed throughout the annual calendar (as some institutions are already commencing), parts of its content (particularly around notable African descendants) incorporated into academic syllabi. It would also be a period that does not avoid governmental matters, and allows opportunity for individuals, particularly the younger generation, to share their anxieties and narratives. What purpose serves basic knowledge of the past when it doesn’t reckon with the contemporary truth of ultra-nationalist gatherings in the public spaces? Organizations who celebrate it should not be pacified with the passive language of hidden discrimination and sensitivity to “microaggressions”, but faced with the threats that impact society if opposition to discrimination is not treated with importance. To summarize, Black History Month should be made contemporary, urgent, and reactive. Maybe an total re-identification is in order – Present-Day African Heritage Celebration.
A digital strategist with over 10 years of experience in media planning and consumer analytics, passionate about data-driven marketing.